We all know that this is the holiday of giving thanks — for family, for that delicious dinner, for all the great things that content marketing brings to our lives. Huh? Well, admit it. All modern marketers should give some thanks for the bountiful glory that content marketing has bestowed upon them, right?
This year, I’m giving thanks that I work with a group of people who appreciate (or at least tolerate) my fanatical zeal for correct grammar and quality content. Keeping the content pipeline full day in and day out is a tough job. In fact, according to B2B Content Marketing Benchmarks, Budgets & Trends — North America, B2B marketers consistently cite producing enough content and producing the kind of content that engages as their top challenges, behind lack of time. I appreciate the great content creators we’ve found to help us do remarkable and engaging work for our clients, and I’m so happy we have tools like DivvyHQ to keep our content organized and on track. Read the rest of this entry »Tweet
Building a brand new website or redesigning an existing one is exciting. There are plenty of “fun” parts of the process that people are happy to jump right into, and that never get left off the to-do list. Those things usually have to do with design, information architecture, and planning the really cool features that make a site distinctive. There are some critical items, too, that tend to get overlooked, and when it comes close to launch time, will stop you in your tracks and make you wish you had read this post.
Here is a look at five of the most overlooked steps of building a website. Include them so your launch goes smoothly — and you can enjoy all that cool stuff you planned. Read the rest of this entry »Tweet
Today, a successful content marketing writer has to be a number of things: part marketer, part journalist, part content strategist, and part businessperson. It’s not enough to have years Full Post →
According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 Full Post →
I love strategic planning. That might make me one of the crazy ones, but when done with the right people, strategic planning can be revealing, inspiring, and dare I Full Post →
I remember preschool being an awesome place: lots of toys, an ultra-cool teacher, snacks, little rugs for naps during the day. Sounds like nirvana to me right about now. Full Post →
Not too long ago, I wrote a post about some grammar mistakes that can quickly ruin your good content. While there are plenty of grammar crimes out there I Full Post →
What if you went into your web analytics and saw no keyword data … at all? What if one of your best sources of intelligence on how buyers are Full Post →