Don’t Buy Content Marketing from a Content Marketing Shop

I cringe when I hear terms like “content marketing shop.”

Shops are where you go to buy things—commodities. You can put the “things” in your cart, check out, and use them when you get home. Content marketing isn’t a “thing” you can put in your cart and start using right when you get back to the office.

But many companies— at least 44% are outsourcing their content creation, according to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends annual report—are out there looking for businesses that they may call “content marketing shops” or “content marketing agencies.” Read the rest of this entry »

Editorial Calendar Stress? Content Brainstorm Could Spell Relief

Posted in Content Marketing, Copywriting | 3 Comments 5/9/13

by
Yvonne Lyons

Is the lack of new ideas for your company’s blog stressing you into insomnia and nail biting? It’s daunting to be the one who has to keep the editorial calendar filled with blog post concepts on an ongoing basis. I get it. I’m charged with not only ‘inspiring’ the folks at Right Source to produce content marketing brilliance on a regular basis, but I oversee the editorial calendars of five or six of our clients, too. To produce a quality post twice a week throughout the year, you need more than 100 ideas. And that doesn’t include ideas for any other types of content you might want to create – case studies, videos, eBooks, Slideshare presentations, and more.

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