Archive for May, 2008

Local Search - What’s up Doc?

Tuesday, May 13th, 2008 Posted in Local Search, Marketing & Sales | 1 Comment »

We all know that doctors don't always have the time, knowledge or resources to market their practices.  That being said, there is one cheap, efficient, fast method that doctors can ... Read more..

BFF: Marketing & Sales?

Friday, May 9th, 2008 Posted in Lead Generation, Marketing & Sales | No Comments »

My apologies on the use of the modern acronym.  For those who don't know, "BFF" stands for "Best Friends Forever".  Now, on with the post... I was recently re-reading a post ... Read more..

Buckets of Leads

Wednesday, May 7th, 2008 Posted in Lead Generation | No Comments »

When I hear clients make a statement like "we rely exclusively on pay-per-click to drive leads into the business", I cringe.   Don't get me wrong - I am as big ... Read more..

The Most Challenging Copywriting Job in the World

Tuesday, May 6th, 2008 Posted in Copywriting, Pay Per Click | No Comments »

I've always said that writing ad copy for pay-per-click ads, particularly for Google AdWords, is an extremely challenging task.  Here's why: Google gives you what seems like 10 characters in which ... Read more..