Archive for July, 2008

Microsite or Landing Page?

Wednesday, July 30th, 2008 Posted in Landing Pages, Marketing Strategy, Microsites, Pay Per Click, Search Engine Optimization | No Comments »

I've addressed this question three times in the past week, so it finally registered on my blog-worthy radar.  Microsites and landing pages are certainly related.  Close cousins, yes.  Siblings, no.  Landing ... Read more..

What is Social Media, and what can my business do with it?

Tuesday, July 29th, 2008 Posted in Marketing & Sales, Marketing Strategy, Social Media, Uncategorized | No Comments »

Social media is hot.  If you're a marketer and you don't know that, you must be busy reading your back issues of The Industry Standard.  From a business standpoint, 90% of companies are ... Read more..

Building The Internet Marketing Department

Sunday, July 20th, 2008 Posted in Copywriting, Marketing & Sales, Marketing Strategy | No Comments »

Clients and agencies frequently ask me about how I'd structure an internal internet marketing department.  Clients typically ask because as they see their internet marketing programs expanding, they ... Read more..