Archive for September, 2008

Closed Loop Marketing - Focus on the Process

Friday, September 19th, 2008 Posted in Lead Generation, Marketing & Sales, Marketing Strategy | No Comments »

I was recently talking to a marketing executive at a mid-sized software company, and he brought up a problem he was having with "closing the loop" between marketing's lead generation efforts and ... Read more..

Keeping the Newsroom Fresh

Tuesday, September 2nd, 2008 Posted in Copywriting, Public Relations, Web Design | No Comments »

Some companies call it Current News.  Others call it Company News.  Still others call it Latest News.  That part doesn't really matter.  What matters is that you keep the content ... Read more..