Archive for November, 2008

Why Webinars Fail

Thursday, November 20th, 2008 Posted in Lead Generation, Marketing Strategy | 2 Comments »

I sat in on a particularly terrible webinar today, and it left me scratching my head.  The host company usually nails these types of events, but today was a complete mess.  ... Read more..

Your Job Search is a Marketing Campaign

Tuesday, November 18th, 2008 Posted in Marketing Careers, Marketing Strategy | 2 Comments »

I'd say that only 10% of job seekers understand that looking for a job is not all that different from strategizing, creating and executing a marketing campaign. What are some ... Read more..

Analytics Everywhere - What’s Next?

Thursday, November 6th, 2008 Posted in Marketing Strategy, Web Analytics | No Comments »

For the millions of us watching CNN on election night and the 6 months preceding it, the segment that was most impressive had nothing to with the 18 talking heads ... Read more..