Archive for December, 2008

Outliers - Gladwell Does it Again

Monday, December 29th, 2008 Posted in Marketing Strategy | No Comments »

I typically don't like reading anything classified as a "business book".  Sometimes these books are how-tos, and by page 10 I realize that I can't possibly implement the "system" that ... Read more..

Better Contact Forms = More Prospects

Tuesday, December 16th, 2008 Posted in Landing Pages, Lead Generation, Pay Per Click, Web Analytics, Web Design, Web Development | No Comments »

Had a discussion with a professional services firm today regarding a problem they're experiencing.  The problem revolves around a very simple yet often overlooked page on the typical company website - ... Read more..

Email Driving Holiday E-Commerce Sales

Friday, December 12th, 2008 Posted in E-Commerce, Pay Per Click | No Comments »

Color me surprised by the following stats released by comScore: Source of Referred  E-Commerce Dollars by Tactic for Week Ending December 7 vs. Corresponding Days in 2007 Non-Travel (Retail) Spending Excludes Auctions and ... Read more..

Is Media Becoming a Commodity?

Wednesday, December 10th, 2008 Posted in Marketing & Sales, Marketing Strategy, Media Buying | 2 Comments »

MediaPost ran a quick column today that summarizes some thoughts from Michael Roth, Chairman/CEO of the Interpublic Group of Companies.  In case you're not aware, Interpublic is one of the ... Read more..