You are currently browsing the Marketing Trenches weblog archives for December, 2008.
You are currently browsing the Marketing Trenches weblog archives for December, 2008.
Monday, December 29th, 2008 Posted in Marketing Strategy | No Comments »
I typically don't like reading anything classified as a "business book". Sometimes these books are how-tos, and by page 10 I realize that I can't possibly implement the "system" that ... Read more..Tuesday, December 16th, 2008 Posted in Landing Pages, Lead Generation, Pay Per Click, Web Analytics, Web Design, Web Development | No Comments »
Had a discussion with a professional services firm today regarding a problem they're experiencing. The problem revolves around a very simple yet often overlooked page on the typical company website - ... Read more..Friday, December 12th, 2008 Posted in E-Commerce, Pay Per Click | No Comments »
Color me surprised by the following stats released by comScore: Source of Referred E-Commerce Dollars by Tactic for Week Ending December 7 vs. Corresponding Days in 2007 Non-Travel (Retail) Spending Excludes Auctions and ... Read more..Wednesday, December 10th, 2008 Posted in Marketing & Sales, Marketing Strategy, Media Buying | 2 Comments »
MediaPost ran a quick column today that summarizes some thoughts from Michael Roth, Chairman/CEO of the Interpublic Group of Companies. In case you're not aware, Interpublic is one of the ... Read more..