Archive for June, 2009

The Obvious Yet Underused Way to Build an SEO Program

Tuesday, June 30th, 2009 Posted in Marketing Strategy, Pay Per Click, Search Engine Optimization | 2 Comments »

At least a few times a week, we find ourselves talking to a company about search engine strategies.  Often, the conversation starts with something along the lines of: “I really just ... Read more..

If Content is King, Why is Writing Undervalued?

Thursday, June 25th, 2009 Posted in Copywriting, Email Marketing, Public Relations, Search Engine Optimization, Social Media | 1 Comment »

Content is king from a marketing standpoint - now more than ever.  Can you really market anything without some form of content?  Think about it for a second.  Review ... Read more..

Social Media: Justify Your Love With the Right ROI Approach

Thursday, June 18th, 2009 Posted in Marketing & Sales, Marketing Strategy, Social Media | 3 Comments »

For many folks active in Social Media, and even those that aren't, inevitably you hear people ask about the ROI. Why are people spending time blogging, Tweeting, Facebooking when it's ... Read more..

Five Ways Professional Services Firms Can Use Twitter

Wednesday, June 10th, 2009 Posted in Marketing Strategy, Public Relations, Social Media | 1 Comment »

In working with a lot of mid-sized professional services firms, we often hear the following statement from the Marketing Director or Partner in charge of marketing: No one in our ... Read more..

Why Do So Many Companies Struggle to Track ROI and Qualify Leads?

Thursday, June 4th, 2009 Posted in Marketing & Sales, Marketing Strategy, Web Analytics | No Comments »

While the headline of this recent B to B Magazine article didn’t surprise me, the candidness behind the underlying metrics did: Study: Small companies can’t track campaign ROI, fail to qualify ... Read more..

Startup Marketing Requires Constant Expertise

Monday, June 1st, 2009 Posted in Marketing Strategy | 2 Comments »

Everyone loves startups.  We love the passion displayed by the founders.  We love the seemingly irrational loyalty demonstrated by the first few employees.  We love when the media declares startup ... Read more..