Archive for August, 2009

A New Role For The Digital Age: Who’s Your Marketing General Contractor?

Monday, August 24th, 2009 Posted in Marketing Strategy | No Comments »

One of the most frustrating experiences for a marketer is seeing a great product or service that is marketed incorrectly.  In this case, "incorrectly" may mean choosing the wrong target audience, ... Read more..

9 Simple Features Your Blog Should Have

Thursday, August 20th, 2009 Posted in Blogs, Social Media | 3 Comments »

A blog is a great way to add to what you do online; regardless of if you are approaching this as a company, an individual or a group.  We’re often ... Read more..

SEO for Professional Services Firms: Common Missteps

Tuesday, August 11th, 2009 Posted in Marketing Strategy, Search Engine Optimization | 1 Comment »

About two months ago, I put together a post on the five ways professional services firms should use Twitter.  From a readership standpoint, that post represents one of the all-time ... Read more..

3 Key Steps to Make Your Web Presence Work Harder

Thursday, August 6th, 2009 Posted in Landing Pages, Lead Generation, Marketing & Sales, Microsites, Pay Per Click, Search Engine Optimization, Social Media, Web Analytics | 1 Comment »

A colleague of mine often says “Your website should be as good as your best salesperson” – which for many organizations is easier said than done.  Those of you who ... Read more..

Businesses: Stay Away From Social Media If You Meet The Following Criteria

Tuesday, August 4th, 2009 Posted in Marketing & Sales, Marketing Strategy, Social Media | 2 Comments »

At least two or three times a week I am asked the question, "Do we really need to develop a social media strategy?  Can we really benefit from participating?"  70-80% of the ... Read more..