Archive for September, 2009

Lead Nurturing: A Phone Call Isn’t Your Only Weapon

Wednesday, September 30th, 2009 Posted in Content Marketing, Copywriting, Lead Generation, Marketing & Sales, Marketing Strategy | 1 Comment »

So you've managed to create a marketing program that is generating leads.  Real, ready-to-be-qualified, hopefully big budget leads.  Fantastic.  What do you do next? If you're structured like a lot of ... Read more..

Redesigning Your Website? Ask the Right Questions and Get the Right People On Board

Monday, September 21st, 2009 Posted in Copywriting, Marketing Strategy, Microsites, Web Design, Web Development | No Comments »

Seth Godin blogged Friday on Things to Ask Before You Redo Your Website, and like most of his posts it was enlightening and made you think.  Seth provides just under ... Read more..

Your IT Guy Should Not Be Your Chief Marketing Officer

Tuesday, September 15th, 2009 Posted in Marketing Strategy | 2 Comments »

Admit it marketing people.  You dread the moment when you realize your website is down.  You refresh your web browser 38 times in 90 seconds.  Nothing.  You reboot your computer, ... Read more..

Content May be King, But Don’t Forget the Tone

Friday, September 11th, 2009 Posted in Content Marketing, Copywriting, Marketing Strategy, Public Relations, Search Engine Optimization, Social Media | No Comments »

We’ve written on this blog previously about the importance of content and how writing is often undervalued, whether for a press release, website, social media, email or really anything else. ... Read more..

Fall Cleaning: Clean Up Your Online Brand

Tuesday, September 8th, 2009 Posted in Marketing & Sales, Marketing Strategy, Social Media | No Comments »

As part of my normal procedure before meeting with a prospective partner, I explore as many of the company's marketing vehicles as possible.   Sometimes that list is short - a ... Read more..