Archive for December, 2009

Prediction: Marketers Will Publish Lots of Lists in 2010

Thursday, December 17th, 2009 Posted in Content Marketing, Marketing Strategy, Uncategorized | 4 Comments »

I used to love lists.  I have been a card-carrying list maker since 1980.  I still prefer a good pen-and-paper list on a notepad to a Word doc, wiki, or whiteboard. List-makers used ... Read more..

Social Media: Bring These ROI Examples to Your CEO

Tuesday, December 8th, 2009 Posted in Marketing Strategy, Social Media | 2 Comments »

Often when we discuss social media, one of the first questions that comes up is something along the lines of “That’s great, but where’s the ROI?”  We talked about this ... Read more..

Are You an Advertiser or a Marketer?

Friday, December 4th, 2009 Posted in Marketing Strategy | 4 Comments »

I deal with a fairly broad range of clients, prospects and partners on a weekly basis.  Don't get me wrong - I am not part of the iPhone runs ... Read more..

Back to the Basics: Don’t Sleep on The Blogging

Thursday, December 3rd, 2009 Posted in Blogs, Content Marketing, Marketing Strategy, Search Engine Optimization, Uncategorized | No Comments »

We talk a lot about social media on Marketing Trenches.  And for good reason – Social media seems to be at least one item on the agenda for about 90% ... Read more..