Archive for January, 2010

How to Build an Interactive Marketing All-Star Team

Thursday, January 28th, 2010 Posted in Content Marketing, Marketing Strategy | 3 Comments »

Some call it interactive marketing.  Others call it digital marketing.   Still others use internet marketing, web marketing or online marketing.  Frankly, the terminology doesn’t matter.  What matters is that companies ... Read more..

Why Blogging Should be the Hub of your Social Media Efforts

Tuesday, January 26th, 2010 Posted in Blogs, Content Marketing, Marketing Strategy, Social Media | 2 Comments »

Last week, we were excited and honored to be part of a group of presenters at a Greater Baltimore Technology Council event, Digital Media in Action: Engaging, Implementing & Creating ... Read more..

Using Your Blog to Skip the First Meeting

Wednesday, January 20th, 2010 Posted in Blogs, Content Marketing, Copywriting, Landing Pages, Lead Generation, Marketing & Sales, Pay Per Click, Social Media, Uncategorized, Web Development | No Comments »

I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had ... Read more..

Avoid the 7 Common Software Marketing Mistakes

Tuesday, January 19th, 2010 Posted in Content Marketing, Marketing Strategy | No Comments »

Software is ubiquitous these days, and there are so many flavors to choose from.  We have business software as well as personal/consumer software.  We have software that barely dents ... Read more..

The Art of Unfollowing: Twitter Time Management

Wednesday, January 13th, 2010 Posted in Social Media | 2 Comments »

For those of you who read Marketing Trenches regularly, I promise this is the last time I will post something about Twitter for at least one month.  There are ... Read more..

Why Email Deserves to Be Part of Your Marketing Strategy

Tuesday, January 12th, 2010 Posted in Content Marketing, Email Marketing, Marketing Strategy | 2 Comments »

It’s been exactly 3 months since the  October 12, 2009 Wall Street Journal article Why Email No Longer Rules…And what that means for the way we communicate touched off a ... Read more..

The Only Rule of Twitter: Be True To Yourself

Thursday, January 7th, 2010 Posted in Content Marketing, Social Media | 5 Comments »

It's been three weeks since I wrapped up teaching a course covering Interactive Marketing at Georgetown's School of Continuing Studies.  The topic for our last session was a doozy - ... Read more..

B2B Lead Generation Tip #4: Revisit, Refine & Simplify Your Core Message

Monday, January 4th, 2010 Posted in Content Marketing, Lead Generation | No Comments »

In my initial post on the B2B lead generation topic, I wrote: This is the first in a series of posts that will address the creation and execution of a ... Read more..