Archive for February, 2010

Can Software Build Your Marketing Plan?

Thursday, February 25th, 2010 Posted in Marketing Strategy | 2 Comments »

I love software. I use software as a consumer. I use software as a businessperson. I use relatively simple software for simple needs - Outlook for email, ... Read more..

Go Ahead, Place All Your Bets on Search – I Dare You

Tuesday, February 23rd, 2010 Posted in Marketing Strategy, Pay Per Click | No Comments »

Search marketing is one of the great tools in a marketer's arsenal.  We help our clients with search and find it's often one of their most effective lead generation vehicles.  ... Read more..

Professional Services Firms: Me Too is not a Marketing Strategy

Wednesday, February 17th, 2010 Posted in Marketing Strategy | 1 Comment »

About six months ago, I was invited to meet with a top 10 Washington D.C. law firm to discuss helping the firm address its social media and search engine marketing ... Read more..

5 Marketing Fixes For a Snowy Week

Friday, February 12th, 2010 Posted in Copywriting, Landing Pages, Lead Generation, Marketing Strategy, Pay Per Click, Web Design | No Comments »

Whether you live in the Baltimore/Washington area like we do, or have only heard about it on the news, everyone knows we’ve been hit here by record snowfalls.  I saw ... Read more..

What is Content Marketing and Why is it Hot?

Wednesday, February 10th, 2010 Posted in Content Marketing, Marketing Strategy | 4 Comments »

For those of you reading this in a location outside of the Mid-Atlantic, here's a news flash: the Washington DC/Baltimore area is buried under 30 - 40 inches of snow ... Read more..

The Top 5 Objections to Corporate Blogging - and How to Overcome Them

Thursday, February 4th, 2010 Posted in Blogs, Content Marketing, Marketing Strategy | No Comments »

So we talk about blogging a lot around here.  And why not - I mean after all Marketing Trenches IS a blog so it does make a whole lot ... Read more..

You Don’t Need a Social Media Superhero

Tuesday, February 2nd, 2010 Posted in Marketing Strategy, Social Media | 3 Comments »

"I hear you guys are the social media gurus in this area. Can you help us blow out our efforts on LinkedIn, Twitter and Facebook?" These were seemingly innocent words ... Read more..