About the Marketing Trenches Blog
The Marketing Trenches Blog is designed to provide marketers and business executives concrete examples of successful marketing strategies and tactics. The content is largely focused on internet marketing, but given that internet marketing should be integrated with traditional/offline marketing, the content is relevant for all marketers.
Author Bio
Mike Sweeney is an accomplished marketing professional with over 10 years of experience leading in-house marketing teams and serving as a consultant to a variety of organizations in industries such as software/technology, professional services, media and entertainment, retail and telecommunications. Prior to founding Sweeney Marketing, Mike served as the Director of Marketing & Public Relations at Angel.com, a subsidiary of MicroStrategy (NASDAQ: MSTR), one of the largest software companies in the Washington, D.C. area. During his time at Angel.com, Mike was responsible for the creation of a variety of e-commerce and lead generation marketing programs which contributed to a nearly 1000% increase in annual revenue. Prior to Angel.com, Mike served as the Director of Marketing & Public Relations for Sandbox.com, one of the leaders in the online gaming space that was eventually acquired by NBC Universal.
Mike received his BBA in Marketing from the University of Notre Dame, and is a member of a variety of national organizations such as the Search Engine Marketing Professionals Organization (SEMPO), and local organizations like the Reston Chamber of Commerce.
About Sweeney Marketing
Sweeney Marketing builds and executes internet marketing strategies that help organizations attract new customers and retain current customers, leading to increased revenue. With an eye always on marketing measurability and accountability, as well as integration with traditional marketing methods, Sweeney Marketing delivers flexible solutions for clients looking to capitalize on the power of internet marketing.
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