About the Marketing Trenches Blog
The Marketing Trenches Blog is designed to provide marketers and business executives concrete examples of successful marketing strategies and tactics. The content is largely focused on internet marketing, but given that internet marketing should be integrated with traditional/offline marketing, the content is relevant for all marketers.
Mike is an accomplished marketing professional with nearly 15 years of experience leading in-house marketing teams and serving as a consultant to a variety of organizations in industries such as software/technology, professional services, media and entertainment, retail and telecommunications. This experience led Mike to launch Sweeney Marketing, which recently merged with Davis Marketing Group to become Right Source Marketing.
Prior to founding Sweeney Marketing, Mike served as the Director of Marketing & Public Relations at Angel.com, a subsidiary of MicroStrategy (NASDAQ: MSTR), one of the largest software companies in the Washington, D.C. area. Prior to Angel.com, Mike served as the Director of Marketing & Public Relations for Sandbox.com, one of the leaders in the online gaming space that was eventually acquired by NBC Universal.
Mike received his BBA in Marketing from the University of Notre Dame, and is a member of a variety of national organizations including Search Engine Marketing Professional Organization (SEMPO). You can learn more about Mike on LinkedIn or follow him on Twitter, or subscribe to his RSS feed.
Will has a depth of experience in the field of interactive marketing, having worked in the web world since 1996. From an early web design shop to a government contractor to a full service agency, Will has seen the good and bad of the interactive space from all sides. It’s this experience that led Will to open Davis Marketing Group and eventually to co-found Right Source Marketing.
Prior to Right Source Marketing, Davis served as Vice President at Eisner Interactive, where he worked with regional and national accounts on campaigns that drove business, achieving client goals and gaining national and international notice as finalists and winners of ADDY, Webby and Effie awards. Additionally, Davis has provided his Internet marketing expertise for Marketplace radio, The Baltimore Sun, The Chicago Tribune and the American City Business Journals.
Davis’s diverse client experiences include companies such as Medifast, AMF Bowling, The STAR Network, Johns Hopkins Medicine and The Maryland State Lottery. Will received his BS in Government and Politics from the University of Maryland, College Park and is a member of a variety of organizations including the Greater Baltimore Technology Council and the Advertising Association of Baltimore. You can learn more about Will on LinkedIn or follow him on Twitter, or subscribe to his posts.
Michael has spent his entire career as a business leader in the world of advertising and marketing. Clients appreciate Michael’s common sense approach to solving business and marketing challenges. Soon after starting BMore Integrated, Michael found himself collaborating with Right Source Marketing on a variety of client engagements, which has led to combining the two organizations.
Prior to this, Michael owned and/or provided leadership in a number of Internet marketing firms including e.magination, Mom.com, Eisner Interactive, TruePresence and South Central Media. Before launching into digital marketing in 1995, he operated the largest cooperative direct mail marketing firm in the Mid-Atlantic area for over 15 years.
Michael’s client experience includes dozens of small and medium sized businesses as well as larger well-known brands such as AMF Bowling, Johns Hopkins Medicine, Medifast, Maryland State Lottery, US Airways and Washington DC Tourism. You can learn more about Michael on LinkedIn or follow him on Twitter, or subscribe to his RSS feed.
Yvonne Lyons brings more than 20 years of experience to Right Source Marketing, overseeing content strategy and creation for our clients. As Vice President of Content Marketing, she ensures that content produced for Right Source clients is of the highest quality and achieves goals for strategy and deliverables.
Her experience includes positions in marketing and communications with CareFirst BlueCross BlueShield and Baltimore Symphony Orchestra, and in client services directing content, design and integrated marketing programs at Alter Communications and The Baltimore Sun Media Group as director of custom media. Her clients have included the Baltimore Symphony Orchestra, The Johns Hopkins University, Drexel University, the Y of Central Maryland, United Way of Central Maryland, CoverGirl, and others. You can learn more about Yvonne on LinkedIn or follow her on Twitter, or subscribe to her RSS feed.
Alecia is Right Source Marketing’s Project Director. In this role she is responsible for making sure client projects run smoothly and the Right Source Marketing team is on track to meet all deadlines. She is also tasked with improving and creating internal processes to make the Right Source Marketing machine run efficiently.
Alecia comes to us from the Greater Baltimore Technology Council (GBTC), where as Director of Professional Development she oversaw a number of programs designed to provide maximum value for the GBTC membership base. Prior to that, she served in VP-level marketing, management and sales roles for M&T Bank and Allfirst Bank. Alecia is also in her 6th year as a board member for the Franciscan Youth Center.
When not in the office, you’ll find Alecia on a volleyball court somewhere spiking and digging a volleyball.
Allison is a young marketing professional with experience in public relations, direct marketing, and internet and interactive marketing. As a May 2011 graduate of Towson University, Allison graduated magna cum laude with a degree in Business Administration with a concentration in Marketing. She was also a member of the Towson University Honors College.
Prior to joining Right Source Marketing as an intern in January of 2011, Allison had worked as an intern for Allied Integrated Marketing and Ullico. She is now a Marketing Associate with Right Source Marketing. You can learn more about Allison on LinkedIn or follow her on Twitter, or subscribe to her posts via her RSS feed.
About Right Source Marketing
Right Source Marketing, formed from the merger of Sweeney Marketing and Davis Marketing Group, is a marketing consulting firm that provides clients with a unique blend of strategic consulting and interactive marketing services. With offices in the Washington DC and Baltimore areas, the firm works with over 30 clients to create unique, effective and measurable solutions to each organization’s particular marketing challenges.