We all know that doctors don’t always have the time, knowledge or resources to market their practices. That being said, there is one cheap, efficient, fast method that doctors can use to drive new patients, and retain current patients - local search listings.
For the sake of this exercise, we’ll use this new search engine called Google. Hopefully everyone has heard of it. Let’s assume I am looking for a pediatrician in Morristown, New Jersey - naturally, I go to Google and type in “pediatricians morristown nj”. Although your results may differ slightly depending on location and your preferences, here is what most will see: