I’d say that only 10% of job seekers understand that looking for a job is not all that different from strategizing, creating and executing a marketing campaign. What are some simple aspects that drive the success of a marketing campaign?
- Choose a target audience carefully.
- Customize your offering and content for that target audience.
- Make sure the target audience can quickly and easily view your offering.
- Allow the target audience to interact with you in a variety of ways.
Translated into a job search, those bullets become: