Some companies call it Current News. Others call it Company News. Still others call it Latest News. That part doesn’t really matter. What matters is that you keep the content updated, relevant and consistent for your website visitors.
To further clarify, what I am referring to is the section of a corporate website that contains company news, sometimes in the form of press releases, sometimes in the form of articles in which the company was included, sometimes (hopefully) both. I visited the website of a prospective software client today, and for the umpteenth time I discovered a newsroom filled with press releases and articles from 2006. While there are a number of problems with this, I’ll try to sum it up briefly.