Marketing Trenches

It’s amazing how much I’ve come to rely on LinkedIn.  Don’t get me wrong - I am  not a social media addict.  I don’t Twitt yet.  MySpace makes me nervous.  I use Facebook, but primarily because I have some clients that are obsessed with it as a business tool. 

LinkedIn is different - it’s used (at least by me) for business purposes only.  I use it for research on clients, partners, investors, etc.  I use it to get answers to questions.  I use it to connect with current colleagues, past colleagues, and sometimes for recruiting purposes. 

Let me preface my upcoming rant with this - I am not an “open networker”.  I send invitations to connect to people I know and have worked with, and accept invitations to connect from people I know and have worked with.  Personally, I don’t believe in the “open networking” thing because I think it defeats the purpose of a community like LinkedIn, but hey…to each his own.  So now that you know where I stand on that…

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Social media is hot.  If you’re a marketer and you don’t know that, you must be busy reading your back issues of The Industry Standard. 

From a business standpoint, 90% of companies are trying to figure out how to address social media, and the other 10% are just pretending they know what they’re doing with regards to social media.  Much like the early days of the internet as a new medium, social media vehicles are developing so quickly that it’s almost impossible to keep up and address the business opportunities associated with social media.

My guess is that social media is going to be a topic covered in this blog for years to come, but just in case this is the last time we discuss it, here are a few things you should know about this phenomenon:

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