Social media is hot. If you’re a marketer and you don’t know that, you must be busy reading your back issues of The Industry Standard.
From a business standpoint, 90% of companies are trying to figure out how to address social media, and the other 10% are just pretending they know what they’re doing with regards to social media. Much like the early days of the internet as a new medium, social media vehicles are developing so quickly that it’s almost impossible to keep up and address the business opportunities associated with social media.
My guess is that social media is going to be a topic covered in this blog for years to come, but just in case this is the last time we discuss it, here are a few things you should know about this phenomenon: