This is a bit of a break from your regular programming.

Today Sweeney Marketing and Davis Marketing Group announced that the two firms are merging to form Right Source Marketing.  Unlike a lot of companies in this day and age, the name actually means something.  Rather than regurgitate it here, feel free to read our story.

For this blog, that means you’ll get the same straight talk on marketing dos and don’ts, but with a new voice on board – Will Davis.  Will is now Managing Partner of Right Source Marketing, and a new author/blogger on Marketing Trenches.  For those of you who have commented on the unique tone and educational nature of the blog, that will only improve with Will on board.

We’ll get back to our regular programming shortly.  In the meantime, feel free to check out Right Source Marketing and contact us if you have any questions. 

Social media is hot.  If you’re a marketer and you don’t know that, you must be busy reading your back issues of The Industry Standard. 

From a business standpoint, 90% of companies are trying to figure out how to address social media, and the other 10% are just pretending they know what they’re doing with regards to social media.  Much like the early days of the internet as a new medium, social media vehicles are developing so quickly that it’s almost impossible to keep up and address the business opportunities associated with social media.

My guess is that social media is going to be a topic covered in this blog for years to come, but just in case this is the last time we discuss it, here are a few things you should know about this phenomenon:

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