http://www.marketingtrenches.com/copywriting/lead-nurturing-a-phone-call-isnt-your-only-weapon/ The Marketing Trenches blog is designed to provide marketers & business executives with concrete examples of successful marketing strategies & tactics Thu, 02 Feb 2012 23:04:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketingtrenches.com/copywriting/lead-nurturing-a-phone-call-isnt-your-only-weapon/comment-page-1/#comment-84 Aimee Taylor Thu, 08 Oct 2009 09:31:55 +0000 http://www.marketingtrenches.com/?p=80#comment-84 It really does come down to analysis (what percentage of my leads are cold/warm/hot?), strategy (what series of programs can I design to (open the door/move the deal along/close it) and in some cases education. Marketing is so often viewed as lead gen and lead gen only. Good article. It really does come down to analysis (what percentage of my leads are cold/warm/hot?), strategy (what series of programs can I design to (open the door/move the deal along/close it) and in some cases education. Marketing is so often viewed as lead gen and lead gen only. Good article.

]]> http://www.marketingtrenches.com/copywriting/lead-nurturing-a-phone-call-isnt-your-only-weapon/comment-page-1/#comment-83 Maria Pergolino Thu, 01 Oct 2009 08:30:29 +0000 http://www.marketingtrenches.com/?p=80#comment-83 For those interested in Lead Nurturing I would like to recommend The Definitive Guide to Lead Nurturing - it has chapters for beginners, advanced campaigns, and is presented in a workbook style so you can calculate the return you are achieving with your nurturing programs right in the book. It is available for download without providing any personal information http://www.marketo.com/dg2lead-nurturing For those interested in Lead Nurturing I would like to recommend The Definitive Guide to Lead Nurturing – it has chapters for beginners, advanced campaigns, and is presented in a workbook style so you can calculate the return you are achieving with your nurturing programs right in the book. It is available for download without providing any personal information http://www.marketo.com/dg2lead-nurturing

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