http://www.marketingtrenches.com/copywriting/lead-nurturing-a-phone-call-isnt-your-only-weapon/ The Marketing Trenches blog is designed to provide marketers & business executives with concrete examples of successful marketing strategies & tactics Wed, 21 Jul 2010 13:05:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketingtrenches.com/copywriting/lead-nurturing-a-phone-call-isnt-your-only-weapon/comment-page-1/#comment-84 Aimee Taylor Thu, 08 Oct 2009 09:31:55 +0000 http://www.marketingtrenches.com/?p=80#comment-84 It really does come down to analysis (what percentage of my leads are cold/warm/hot?), strategy (what series of programs can I design to (open the door/move the deal along/close it) and in some cases education. Marketing is so often viewed as lead gen and lead gen only. Good article. It really does come down to analysis (what percentage of my leads are cold/warm/hot?), strategy (what series of programs can I design to (open the door/move the deal along/close it) and in some cases education. Marketing is so often viewed as lead gen and lead gen only. Good article.

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