Thanks for the interesting article and compilation on B2B lead generation programs. I like your idea about creating 3-5 core messages. I’d recommend marketers compile those messages into a few PowerPoint slides for their sales people to use. Key differentiators like this should be mentioned as part of any sales pitch. Just to trigger more ideas on lead generation, we wrote this article on 101 business to business lead generation ideas and tips. http://www.leadliaison.com/best-practices/lead-generation/101-business-to-business-lead-generation-ideas-and-tips/.

Hope this sparks some ideas! Happy holidays.