http://www.marketingtrenches.com/lead-generation/why-webinars-fail/ The Marketing Trenches blog is designed to provide marketers & business executives with concrete examples of successful marketing strategies & tactics Wed, 21 Jul 2010 13:05:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketingtrenches.com/lead-generation/why-webinars-fail/comment-page-1/#comment-16 Mike Sweeney Mon, 29 Dec 2008 18:47:29 +0000 http://www.marketingtrenches.com/?p=22#comment-16 This, of course, begs the question that most B2B marketers end up having to ask themselves - do I make someone leave me contact information in order to watch the recorded webinar, or do I let anyone view it? A part of me wonders if we're headed in the direction - it may take 3-5 years to get there - where the majority of business-oriented content will be offered for free and without any "registration" walls preventing access to this content. This, of course, begs the question that most B2B marketers end up having to ask themselves – do I make someone leave me contact information in order to watch the recorded webinar, or do I let anyone view it? A part of me wonders if we’re headed in the direction – it may take 3-5 years to get there – where the majority of business-oriented content will be offered for free and without any “registration” walls preventing access to this content.

]]> http://www.marketingtrenches.com/lead-generation/why-webinars-fail/comment-page-1/#comment-15 Sam Aparicio Fri, 21 Nov 2008 00:25:59 +0000 http://www.marketingtrenches.com/?p=22#comment-15 The #1 reason why webinars fail for me is that they're not at at time that I can attend them... I'm simply too busy in the middle of the day. So my #1 tip for webinar producers is to RECORD them, then make them accessible through their resource library section on their website. The #1 reason why webinars fail for me is that they’re not at at time that I can attend them… I’m simply too busy in the middle of the day. So my #1 tip for webinar producers is to RECORD them, then make them accessible through their resource library section on their website.

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