http://www.marketingtrenches.com/marketing-sales/is-media-becoming-a-commodity/ The Marketing Trenches blog is designed to provide marketers & business executives with concrete examples of successful marketing strategies & tactics Thu, 02 Feb 2012 23:04:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketingtrenches.com/marketing-sales/is-media-becoming-a-commodity/comment-page-1/#comment-18 Mike Sweeney Mon, 29 Dec 2008 14:42:29 +0000 http://www.marketingtrenches.com/?p=23#comment-18 Excellent clarification Chris, and great example with the sports properties. As consumers, we choose and use ESPN, SI, and TSN for different reasons and to get different material. It IS the MEDIA ADVERTISING component which is becoming commoditized. Excellent clarification Chris, and great example with the sports properties. As consumers, we choose and use ESPN, SI, and TSN for different reasons and to get different material. It IS the MEDIA ADVERTISING component which is becoming commoditized.

]]> http://www.marketingtrenches.com/marketing-sales/is-media-becoming-a-commodity/comment-page-1/#comment-17 csorrow Fri, 26 Dec 2008 17:57:02 +0000 http://www.marketingtrenches.com/?p=23#comment-17 To be precise, MEDIA isn't a commodity. MEDIA ADVERTISING is. From my perspective as a reader, ESPN magazine, Sports Illustrated, and The Sporting News are all very distinct (I personally prefer TSN). As an adverstiser trying to reach sports-oriented males between the ages of 25 and 45, though, it's a quasi-commodity, or at least a quasi-commodity--I'm just paying for views. To be precise, MEDIA isn’t a commodity. MEDIA ADVERTISING is. From my perspective as a reader, ESPN magazine, Sports Illustrated, and The Sporting News are all very distinct (I personally prefer TSN). As an adverstiser trying to reach sports-oriented males between the ages of 25 and 45, though, it’s a quasi-commodity, or at least a quasi-commodity–I’m just paying for views.

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