Comments on: Run If You Hear These 5 Marketing Statements

By: Jose Rios

Jose Rios — Tue, 19 Jul 2011 16:32:17 +0000

About Marketing expenses. A Marketing Strategy is not measured for how much it cost; is is measured by it results. You can be spending $200k in a poorly developed strategy and $150k in better marketing results. I’m with Mike 100%. More money on marketing does not necessarily means more sales. In fact, most sales strategies are in most cases not well aligned with the marketing strategy. Marketing strategies can not take all the load of business success.

About Social Media: I’m with Mike too.. What is the rush of putting together something that requires special attention and resources to traffic?? Social media presence needs a lot of maintenance and monitoring. It is a direct contact with costumer, and if its not well attended the results can be adverse, very adverse. Smalls business does not have the needed resources to keep -up with social media. It can be done! but limitations has its long term costs…

By: David

David — Sun, 09 Aug 2009 16:16:12 +0000

Hi Mike. I appreciate your post. While seo certainly has its share of snake oil salesman – there are a number of companies like DataBanq that train our client managers and require a certification in PPC, SEO, social media marketing, etc to actually provide consultation service to small businesses. There are also very successful strategies for getting a client’s presence on multiple positions on the first page of google, whether through maps, ppc, seo or presence on IYPs. I would hate for your post to dissuade small businesses from working with companies that can actually deliver on some of your bullet points. There’s a huge opportunity on the web for these companies and perhaps a future post around how to vet out an seo would be additionally helpful. Cheers!

By: Mathew Kettlewell

Mathew Kettlewell — Thu, 06 Aug 2009 09:42:29 +0000

In regards to #5 (increase marketing dollars) I agree that marketing dollars do need to be increased to increase branding/awareness/business,

… however, what you say rings more true than ever -

If you don’t have the funds to pay for overhead, payroll, etc, then you need to get a finger in the dike before your company completely collapses.

Nothing beats a solid business plan, and some creative cost-effective marketing efforts.

I’d rather a company stay in business by paying money out for a business plan (, and be around in a year or two to come back to me for marketing services.

Great list of “Run Away!” statements.

By: Sunshine Coast Internet Marketing

Sunshine Coast Internet Marketing — Mon, 20 Jul 2009 09:42:24 +0000

Found your blog on Google and have enjoyed reading your posts. Nice work!

By: Jordon

Jordon — Thu, 16 Jul 2009 11:04:32 +0000

Regarding #5 – I just want to add that if you do cut marketing spend in a downturn, you are almost guaranteeing a downward spiral in sales.

I agree that you need to reevaluate your current spend and use the money more wisely. An increase is not smart, but a decrease is just as bad.

Good article – these are classic cold-call messages that everyone should be know.

By: Run If You Hear These 5 Marketing Statements « Top News Now

Run If You Hear These 5 Marketing Statements « Top News Now — Thu, 16 Jul 2009 08:59:56 +0000

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