Comments on: Run If You Hear These 5 Marketing Statements

By: David

David — Sun, 09 Aug 2009 20:16:12 +0000

Hi Mike. I appreciate your post. While seo certainly has its share of snake oil salesman - there are a number of companies like DataBanq that train our client managers and require a certification in PPC, SEO, social media marketing, etc to actually provide consultation service to small businesses. There are also very successful strategies for getting a client’s presence on multiple positions on the first page of google, whether through maps, ppc, seo or presence on IYPs. I would hate for your post to dissuade small businesses from working with companies that can actually deliver on some of your bullet points. There’s a huge opportunity on the web for these companies and perhaps a future post around how to vet out an seo would be additionally helpful. Cheers!

By: Mathew Kettlewell

Mathew Kettlewell — Thu, 06 Aug 2009 13:42:29 +0000

In regards to #5 (increase marketing dollars) I agree that marketing dollars do need to be increased to increase branding/awareness/business,

… however, what you say rings more true than ever -

If you don’t have the funds to pay for overhead, payroll, etc, then you need to get a finger in the dike before your company completely collapses.

Nothing beats a solid business plan, and some creative cost-effective marketing efforts.

I’d rather a company stay in business by paying money out for a business plan (, and be around in a year or two to come back to me for marketing services.

Great list of “Run Away!” statements.

By: Sunshine Coast Internet Marketing

Sunshine Coast Internet Marketing — Mon, 20 Jul 2009 13:42:24 +0000

Found your blog on Google and have enjoyed reading your posts. Nice work!

By: Jordon

Jordon — Thu, 16 Jul 2009 15:04:32 +0000

Regarding #5 - I just want to add that if you do cut marketing spend in a downturn, you are almost guaranteeing a downward spiral in sales.

I agree that you need to reevaluate your current spend and use the money more wisely. An increase is not smart, but a decrease is just as bad.

Good article - these are classic cold-call messages that everyone should be know.

By: Run If You Hear These 5 Marketing Statements « Top News Now

Run If You Hear These 5 Marketing Statements « Top News Now — Thu, 16 Jul 2009 12:59:56 +0000

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