Comments on: Social Media: Justify Your Love With the Right ROI Approach

By: 5 Marketing Misconceptions That Need to Change | Marketing Trenches

5 Marketing Misconceptions That Need to Change | Marketing Trenches — Sat, 15 May 2010 15:12:39 +0000

[...] We have already published a few posts on good ways you might use Twitter already (Read more on Measuring Social Media ROI, and on Five Ways Professional Services Firms Can Use Twitter) so I won’t go into detail here [...]

By: Justified

Justified — Fri, 19 Mar 2010 19:19:33 +0000

Me & my fellow classmates use your blogs as our reference materials. We look out for more interesting posts from your end about the this kind of topic . Even the future updates about this topic would be of great help.

By: Will Davis

Will Davis — Wed, 09 Dec 2009 12:06:27 +0000

Thanks for your comment Nick. I recently came across a Fast Company article that covers Dell’s approach in a bit more depth — take a look here and let me know what you think:

http://www.fastcompany.com/blog/kit-eaton/technomix/twitter-really-works-makes-65-million-sales-dell?partner=rss

By: Nick Arthur

Nick Arthur — Wed, 09 Dec 2009 08:05:31 +0000

Nice article Will.

I’d be interested to know what the goals behind Dell’s Twitter campiagn are/were. Is it just to increase sales or did they have a wider strategy of being the brand of choice amongst their target demographic.

By: dominic

dominic — Sat, 15 Aug 2009 13:07:13 +0000

Excellent.

In addition, Dell $3M is nothing when we compare it with its 60+ Billions revenues in FY09.

I guess any marketing initiative at Dell is supposed to bring way over $10M’s in revenues to justify even investing a single person.

Support cost avoidance, consumer insights, brand image are better areas to look for ROI.