Comments on: Social Media: Justify Your Love With the Right ROI Approach http://www.marketingtrenches.com/marketing-sales/social-media-justify-your-love-with-the-right-roi-approach/ | Internet Marketing Blog, Marketing Blog | Right Source Marketing Sat, 13 Mar 2010 22:17:23 +0000 http://wordpress.org/?v=abc By: Will Davis http://www.marketingtrenches.com/marketing-sales/social-media-justify-your-love-with-the-right-roi-approach/#comment-394 Will Davis Wed, 09 Dec 2009 16:06:27 +0000 http://www.marketingtrenches.com/?p=51#comment-394 Thanks for your comment Nick. I recently came across a Fast Company article that covers Dell's approach in a bit more depth -- take a look here and let me know what you think: http://www.fastcompany.com/blog/kit-eaton/technomix/twitter-really-works-makes-65-million-sales-dell?partner=rss Thanks for your comment Nick. I recently came across a Fast Company article that covers Dell’s approach in a bit more depth — take a look here and let me know what you think:

http://www.fastcompany.com/blog/kit-eaton/technomix/twitter-really-works-makes-65-million-sales-dell?partner=rss

]]> By: Nick Arthur http://www.marketingtrenches.com/marketing-sales/social-media-justify-your-love-with-the-right-roi-approach/#comment-392 Nick Arthur Wed, 09 Dec 2009 12:05:31 +0000 http://www.marketingtrenches.com/?p=51#comment-392 Nice article Will. I'd be interested to know what the goals behind Dell's Twitter campiagn are/were. Is it just to increase sales or did they have a wider strategy of being the brand of choice amongst their target demographic. Nice article Will.

I’d be interested to know what the goals behind Dell’s Twitter campiagn are/were. Is it just to increase sales or did they have a wider strategy of being the brand of choice amongst their target demographic.

]]> By: dominic http://www.marketingtrenches.com/marketing-sales/social-media-justify-your-love-with-the-right-roi-approach/#comment-218 dominic Sat, 15 Aug 2009 17:07:13 +0000 http://www.marketingtrenches.com/?p=51#comment-218 Excellent. In addition, Dell $3M is nothing when we compare it with its 60+ Billions revenues in FY09. I guess any marketing initiative at Dell is supposed to bring way over $10M's in revenues to justify even investing a single person. Support cost avoidance, consumer insights, brand image are better areas to look for ROI. Excellent.

In addition, Dell $3M is nothing when we compare it with its 60+ Billions revenues in FY09.

I guess any marketing initiative at Dell is supposed to bring way over $10M’s in revenues to justify even investing a single person.

Support cost avoidance, consumer insights, brand image are better areas to look for ROI.

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