I’ve guest blogged on Marketing Trenches before, but now I’m a regular fixture as a result of the merger of BMore Integrated and Right Source Marketing. I thought that my first post as a Right Source Marketing partner should describe my reasons for joining the company and what I hope to achieve.
First and foremost, the mission of the company spoke to me. For those that don’t know, the company’s mission is to:
“Drive Company Growth Through Strategic Marketing.”
A simple mantra like that makes it clear why we go to work each day. As a marketing company, if we are not helping our clients grow, what purpose do we serve? But more than just helping companies grow, it’s the strategic thinking that interests me.
Lots of companies deliver on tactics, but developing strategy takes a heightened level of business thinking. Solving business challenges is a lot like putting together a puzzle. Asking lots of questions and seeing how the answers fit together helps to put the puzzle pieces in place.
Doing great work that results in business growth is all well and good, but if the culture isn’t a fit, then nothing else matters. Right Source Marketing has taken the time to think through their core values as a team and come to consensus on the following, which are in keeping with my own values.
- Work together as a team
- Respect and value individual differences
- Be trustworthy
- Be innovative and think creatively
- Communicate openly and honestly
- Act with integrity
- Never stop learning
- Pay attention to details
- Have fun by embracing a sense of humor
Last but certainly not least, we don’t just develop great strategy; we implement the strategy with a focus on branding, design, development, copywriting, and digital distribution. The idea of a hybrid firm that is part marketing consulting firm and part digital agency is unique in many ways, and consistent with my interest in and experience with marketing strategy, and digital marketing in particular.
My goal is to position the company for significant growth by providing sales, marketing, and organizational leadership. Scaling the organization in the right way is critical in order to deliver on our company mission. Ultimately, it’s about attracting and keeping the best talent in the industry along with focusing relentlessly on delivering results for our clients.
I’m looking forward to helping build a company that is truly the “right source” for strategic marketing leadership, digital and content marketing expertise, and high quality execution of marketing tactics.Tweet