Great storytelling truly paints a picture of your business: I believe in the title of this post, it’s not just a play on the old Rod Stewart tune, “Every Picture Tells a Story.” If the picture is vivid enough, it will resonate with your audience, influence their opinion of your company, and ultimately increase their desire to patronize your business.

I currently provide marketing guidance to a home remodeling company located in Baltimore. Welsh Remodeling has been a fixture in the Baltimore area for over 50 years, and they’re proud of their Maryland Home Improvement License #49. They’re one of the only companies in Maryland which has been around so long, and even include this low license number in their domain name: www.welsh49.com.

Longevity in the home remodeling business happens for a reason. In a world of fly-by-night organizations that operate out of their pick-up trucks (fondly known as “Chuck-in-a-Truck”), Welsh has served tens of thousand of satisfied customers for over 5 decades, and has literally done work for 4 generations of the same families.

So how can this story be told in a unique way that resonates with the Baltimore community?

Welsh Remodeling, we realized, is uniquely qualified to “write the book on home remodeling.” Not a book that tells everyone how great they are, but a book that educates people about the dos and don’ts of home remodeling.

Welsh and Right Source got together to make this book happen. The result: a 61-page book filled with tips, tricks, and beautiful images of home remodeling projects. If you’re doing a home remodeling project soon, or just curious to see an example of a great story, you should download the book by clicking here (it’s free, too!).

The book is now a central part of Welsh’s story and overall marketing efforts. Their website, email communications, and social media all promote the eBook with the notion that Welsh has written “The Ultimate Guide to Home Remodeling.”  The book is also a great lead generator for Welsh as it provides consumers who may not yet be ready for a free estimate – but are considering a home improvement project – with some great remodeling ideas.

What’s the takeaway for you, as a marketer? Think about your company’s story. What is it, and how can you bring it to life?  How can you tell the story so you plant a favorable picture of your company in the consumer’s mind? Every picture does indeed tell a story, and every story should paint a picture.

And speaking of eBooks, if you need help crafting your story, be sure to download the Right Source Marketing eBook, “How to Grow Your Business with Content Marketing.” It will give you lots of ideas on how to turn your story into content that will be a magnet for your business.

About the Author: Michael Teitelbaum is Managing Partner of Right Source Marketing. Don’t hesitate to drop Michael a comment on this post or follow Michael on Twitter for more marketing commentary.