Comments on: How to Build an Interactive Marketing All-Star Team http://www.marketingtrenches.com/marketing-strategy/how-to-build-an-interactive-marketing-all-star-team/ The Marketing Trenches blog is designed to provide marketers & business executives with concrete examples of successful marketing strategies & tactics Wed, 21 Jul 2010 13:05:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike Sweeney http://www.marketingtrenches.com/marketing-strategy/how-to-build-an-interactive-marketing-all-star-team/comment-page-1/#comment-138 Mike Sweeney Wed, 03 Feb 2010 13:38:23 +0000 http://www.marketingtrenches.com/?p=109#comment-138 Sam, if a CMS were THE solution to the IT v Marketing issue, I'd like to think we'd have solved that problem long ago. It's definitely part of the solution though. Dave, agreed on email. That's why I mentioned (at least I think I did) struggling to write that. Tough to justify a FTE in most organizations. On marketing automation...the software is only as good as the person managing it. I've yet to see a marketing automation platform that is as easy to use as advertised, so you NEED a person that can handle it. That's why the use of the word "automation" is so ironic. Sam, if a CMS were THE solution to the IT v Marketing issue, I’d like to think we’d have solved that problem long ago. It’s definitely part of the solution though.

Dave, agreed on email. That’s why I mentioned (at least I think I did) struggling to write that. Tough to justify a FTE in most organizations. On marketing automation…the software is only as good as the person managing it. I’ve yet to see a marketing automation platform that is as easy to use as advertised, so you NEED a person that can handle it. That’s why the use of the word “automation” is so ironic.

]]> By: Dave http://www.marketingtrenches.com/marketing-strategy/how-to-build-an-interactive-marketing-all-star-team/comment-page-1/#comment-137 Dave Wed, 03 Feb 2010 08:04:20 +0000 http://www.marketingtrenches.com/?p=109#comment-137 A dedicated "email" manager isn't the way to go. Email is for suckers. You need someone to manage a marketing automation tool (Marketo, Silverpop, Eloqua, etc.) Email is a very large part of this, but there's certainly much more to it. And this can definitely be a full time position when running everything right. Sam... IT people always want a CMS so Marketing people don't "mess with their precious servers and screw something up." Sorry, but I've worked somewhere for 4.5 years and the actual IT people have been responsible for messing up the website a number of times, and Marketing... not once. A dedicated “email” manager isn’t the way to go. Email is for suckers. You need someone to manage a marketing automation tool (Marketo, Silverpop, Eloqua, etc.) Email is a very large part of this, but there’s certainly much more to it. And this can definitely be a full time position when running everything right.

Sam… IT people always want a CMS so Marketing people don’t “mess with their precious servers and screw something up.” Sorry, but I’ve worked somewhere for 4.5 years and the actual IT people have been responsible for messing up the website a number of times, and Marketing… not once.

]]> By: Sam Aparicio http://www.marketingtrenches.com/marketing-strategy/how-to-build-an-interactive-marketing-all-star-team/comment-page-1/#comment-135 Sam Aparicio Thu, 28 Jan 2010 14:54:02 +0000 http://www.marketingtrenches.com/?p=109#comment-135 With regards to the IT v Marketing point above, the answer is simple: a content management system. With regards to the IT v Marketing point above, the answer is simple: a content management system.

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