Comments on: What is Content Marketing and Why is it Hot? http://www.marketingtrenches.com/marketing-strategy/what-is-content-marketing-and-why-is-it-hot/ The Marketing Trenches blog is designed to provide marketers & business executives with concrete examples of successful marketing strategies & tactics Thu, 02 Feb 2012 23:04:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Anthony Miyazaki http://www.marketingtrenches.com/marketing-strategy/what-is-content-marketing-and-why-is-it-hot/comment-page-1/#comment-26345 Anthony Miyazaki Sat, 26 Feb 2011 06:55:24 +0000 http://www.marketingtrenches.com/?p=112#comment-26345 Mike, Those five reasons should be sufficient to convince any manager that Content is a key to e-marketing success. Add in some interactive Community and they'll start to experience that elusive ROI you mention in your other posts. Anthony E-Marketing for Sensible Folk Mike,

Those five reasons should be sufficient to convince any manager that Content is a key to e-marketing success. Add in some interactive Community and they’ll start to experience that elusive ROI you mention in your other posts.

Anthony
E-Marketing for Sensible Folk

]]> By: Dave http://www.marketingtrenches.com/marketing-strategy/what-is-content-marketing-and-why-is-it-hot/comment-page-1/#comment-146 Dave Fri, 12 Feb 2010 16:03:17 +0000 http://www.marketingtrenches.com/?p=112#comment-146 Could not agree more that great content lives forever. Routinely, our most read blog post is from more than 2 years ago, and the second most read is a post from almost a year ago. The SEO benefits are immeasurable. Our blog often ranks higher for targeted keywords than our optimized website. Google likes blogs. :) Great content can make you the "authority" on any given subject. All news outlets are constantly looking for content to reference or repurpose, which is why even an aging blog post can be referenced by top news outlets, which gives that old post new life. Could not agree more that great content lives forever. Routinely, our most read blog post is from more than 2 years ago, and the second most read is a post from almost a year ago. The SEO benefits are immeasurable. Our blog often ranks higher for targeted keywords than our optimized website. Google likes blogs. :) Great content can make you the “authority” on any given subject. All news outlets are constantly looking for content to reference or repurpose, which is why even an aging blog post can be referenced by top news outlets, which gives that old post new life.

]]> By: Joe Pulizzi http://www.marketingtrenches.com/marketing-strategy/what-is-content-marketing-and-why-is-it-hot/comment-page-1/#comment-145 Joe Pulizzi Thu, 11 Feb 2010 02:12:39 +0000 http://www.marketingtrenches.com/?p=112#comment-145 Thanks for the shout out Mike! Keep preaching the content marketing gospel. Thanks for the shout out Mike! Keep preaching the content marketing gospel.

]]> By: Mike Sweeney http://www.marketingtrenches.com/marketing-strategy/what-is-content-marketing-and-why-is-it-hot/comment-page-1/#comment-144 Mike Sweeney Thu, 11 Feb 2010 00:39:02 +0000 http://www.marketingtrenches.com/?p=112#comment-144 Thanks for the compliments Rob! The greatest content is usually generated from the topics that generate the greatest passion. And we're passionate about creating great content for ourselves and our clients. Thanks for the compliments Rob! The greatest content is usually generated from the topics that generate the greatest passion. And we’re passionate about creating great content for ourselves and our clients.

]]> By: Robroy http://www.marketingtrenches.com/marketing-strategy/what-is-content-marketing-and-why-is-it-hot/comment-page-1/#comment-143 Robroy Wed, 10 Feb 2010 23:53:01 +0000 http://www.marketingtrenches.com/?p=112#comment-143 There is a joyful ring to your prophesy, Mike! Great content lives forever. Love the idea that great content that is also"flexible and reusable for many different formats, vehicles and tactics." And Joe's post was awesome. Thanks for consistently great content! There is a joyful ring to your prophesy, Mike! Great content lives forever. Love the idea that great content that is also”flexible and reusable for many different formats, vehicles and tactics.” And Joe’s post was awesome. Thanks for consistently great content!

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