Comments on: Your IT Guy Should Not Be Your Chief Marketing Officer http://www.marketingtrenches.com/marketing-strategy/your-it-guy-should-not-be-your-chief-marketing-officer/ The Marketing Trenches blog is designed to provide marketers & business executives with concrete examples of successful marketing strategies & tactics Wed, 21 Jul 2010 13:05:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Robroy http://www.marketingtrenches.com/marketing-strategy/your-it-guy-should-not-be-your-chief-marketing-officer/comment-page-1/#comment-80 Robroy Wed, 16 Sep 2009 12:31:40 +0000 http://www.marketingtrenches.com/?p=77#comment-80 Every company fears being held hostage by their IT guy. And if he's also holding the keys to marketing -- crisis situation! Every company fears being held hostage by their IT guy. And if he’s also holding the keys to marketing — crisis situation!

]]> By: David Kelley http://www.marketingtrenches.com/marketing-strategy/your-it-guy-should-not-be-your-chief-marketing-officer/comment-page-1/#comment-79 David Kelley Wed, 16 Sep 2009 11:29:49 +0000 http://www.marketingtrenches.com/?p=77#comment-79 Bravo Mike! Have lived through the Marketing v. IT battles and have the scars to prove it. These days I avoid these hassles by implementing tools such as WordPress for CMS, Hosting with folks like Media Temple, Wufoo for quick and easy forms to e-mail/database and Campaign Monitor for e-mail marketing. All of these make their user interface so easy to use, that most marketing departments (if they aren't smart enough to hire you) can do these things themselves without getting IT involved. "What happens in the marketing department, stays in the marketing department." Bravo Mike! Have lived through the Marketing v. IT battles and have the scars to prove it. These days I avoid these hassles by implementing tools such as WordPress for CMS, Hosting with folks like Media Temple, Wufoo for quick and easy forms to e-mail/database and Campaign Monitor for e-mail marketing.

All of these make their user interface so easy to use, that most marketing departments (if they aren’t smart enough to hire you) can do these things themselves without getting IT involved. “What happens in the marketing department, stays in the marketing department.”

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