Comments on: Your Job Search is a Marketing Campaign http://www.marketingtrenches.com/marketing-strategy/your-job-search-is-a-marketing-campaign/ The Marketing Trenches blog is designed to provide marketers & business executives with concrete examples of successful marketing strategies & tactics Thu, 02 Feb 2012 23:04:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mike Sweeney http://www.marketingtrenches.com/marketing-strategy/your-job-search-is-a-marketing-campaign/comment-page-1/#comment-14 Mike Sweeney Mon, 29 Dec 2008 14:51:15 +0000 http://www.marketingtrenches.com/?p=21#comment-14 Especially in today's environment with hundreds of thousands of people looking for employment, I can't imagine the "machine gun" approach (seems more appropriate than "shotgun") working very well. The sniper approach, while perhaps more time-consuming, will likely end up the more efficient approach. Especially in today’s environment with hundreds of thousands of people looking for employment, I can’t imagine the “machine gun” approach (seems more appropriate than “shotgun”) working very well. The sniper approach, while perhaps more time-consuming, will likely end up the more efficient approach.

]]> By: Joe "Giuseppe" Zuccaro http://www.marketingtrenches.com/marketing-strategy/your-job-search-is-a-marketing-campaign/comment-page-1/#comment-13 Joe "Giuseppe" Zuccaro Tue, 18 Nov 2008 01:22:19 +0000 http://www.marketingtrenches.com/?p=21#comment-13 Mark, I have to agree with you. Today I had blogged about what to do to hold on to a job or look for a job and in a lot of respects you need to be a marketer. When I recommended tools, I forgot to mention something that you mentioned - don't "shotgun" a campaign. Each communication to a hiring manager is its own campaign that needs to be personalized - you're right. Thanks for pointing that out. Mark, I have to agree with you. Today I had blogged about what to do to hold on to a job or look for a job and in a lot of respects you need to be a marketer. When I recommended tools, I forgot to mention something that you mentioned – don’t “shotgun” a campaign.

Each communication to a hiring manager is its own campaign that needs to be personalized – you’re right.

Thanks for pointing that out.

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