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	<title>Comments on: Search Engine Marketing: Product or Service?</title>
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	<description>The Marketing Trenches blog is designed to provide marketers &#38; business executives with concrete examples of successful marketing strategies &#38; tactics</description>
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		<title>By: Chad Hill</title>
		<link>http://www.marketingtrenches.com/pay-per-click/search-engine-marketing-product-or-service/comment-page-1/#comment-20</link>
		<dc:creator>Chad Hill</dc:creator>
		<pubDate>Mon, 11 May 2009 10:56:27 +0000</pubDate>
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		<description>Interesting post. My experience is that the tool providers also know that search marketing is more than something that can be completely automated. If you look closely most are now offering full service agency services either as part of their fee or as an up-sell. Tools are great for automating some of the reporting but you still need trained people to setup and run your search marketing campaigns.</description>
		<content:encoded><![CDATA[<p>Interesting post. My experience is that the tool providers also know that search marketing is more than something that can be completely automated. If you look closely most are now offering full service agency services either as part of their fee or as an up-sell. Tools are great for automating some of the reporting but you still need trained people to setup and run your search marketing campaigns.</p>
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