Outsourcing vs. Insourcing…vs. Right Sourcing?

Posted in Uncategorized | 1 Comment 2/27/09

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by
Mike Sweeney

This is a bit of a break from your regular programming.

Today Sweeney Marketing and Davis Marketing Group announced that the two firms are merging to form Right Source Marketing. Unlike a lot of companies in this day and age, the name actually means something. Rather than regurgitate it here, feel free to read our story.

For this blog, that means you’ll get the same straight talk on marketing dos and don’ts, but with a new voice on board – Will Davis. Will is now Managing Partner of Right Source Marketing, and a new author/blogger on Marketing Trenches. For those of you who have commented on the unique tone and educational nature of the blog, that will only improve with Will on board.

We’ll get back to our regular programming shortly. In the meantime, feel free to check out Right Source Marketing and contact us if you have any questions.

About the Author: Mike Sweeney is Managing Partner of Right Source Marketing. Don’t hesitate to drop Mike a comment on this post. Follow Mike on Twitter for more marketing commentary.

http://www.apartmenthomeliving.com Larry Cotter

This is big news. Mike is the consummate online marketing strategist. In his years at Sandbox, Mike was responsible for leading our marketing team which resulted in registering more than 8 million members. Mike also helped me transition Apartment Home Living from a print guide to an online brand including the management of our search engine marketing. His results where impressive generating a 50% increase in search traffic and a 25% decrease in cost per new registered member. Mike is one the brightest and driven professionals I’ve ever been around. I’d highly recommend him to anyone.